Sweet & Sour
A Shopify store for a Greek swimwear brand, with seasonal collections, a newsletter programme and a bilingual storefront.
The brief
The brand sells through Instagram to an audience in Greece and abroad, and needed a store that reflected its editorial photography while remaining fast and simple to manage between collections.
What was built
A Shopify theme adapted to the brand, with full-width campaign imagery, collection pages for tops and bottoms, and a clear path to checkout.
Email capture integrated into the store, used for seasonal launches and discount campaigns.
A blog section for styling guides, which supports search visibility for the brand's product categories.
How the components connect
Technical notes
Shopify, with a theme adapted to the brand's photography-led identity rather than a theme built from scratch. This keeps the store on Shopify's standard update path.
Products organised in collections by garment type, with size variants, availability and price filters and sale pricing shown against the original price.
A newsletter capture integrated with the store's customer records, used for seasonal launches and discount campaigns.
Greek and English storefronts served from the same product data.
Commercial basis
Fixed-price build.